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Author Drummond, Graeme.
Title Strategic marketing [electronic resource] : planning and control.
Imprint Amsterdam ; London : Butterworth-Heinemann, 2008.
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LOCATION CALL # LOAN PER. STATUS
 Online  658.8    ONLINE ACCESS  LYIT ACCESS

Descript 332 p. : ill.
Edition 3rd ed. / Graeme Drummond, John Ensor, Ruth Ashford.
Note Previous ed.: 2001.
Bibliog. Includes bibliographical references and index.
Note Also available in printed form.
Reproduction Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
ISBN 9780750682718
0080561217
9780080561219
Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Planning.
Genre Electronic books.
Alt Author Ensor, John.
Ashford, Ruth.
Descript 332 p. : ill.
Edition 3rd ed. / Graeme Drummond, John Ensor, Ruth Ashford.
Note Previous ed.: 2001.
Bibliog. Includes bibliographical references and index.
Note Also available in printed form.
Reproduction Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
ISBN 9780750682718
0080561217
9780080561219
Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Planning.
Genre Electronic books.
Alt Author Ensor, John.
Ashford, Ruth.

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